Posts Tagged "video commerce"

I’ve been invited to speak at the Streaming Media West conference in Silicon Valley on November 17. I’ll be discussing the successful multichannel video commerce strategy I developed for PFI and the branded video commerce portal developed by myself and Myke Bates. From increases in conversion rates to the fantastic results we have in the SERPS I will be covering the benefits of video commerce in online retail and the future of interactive video commerce.

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Video

When I took over PFI’s e-commerce division the online store was in desperate need of a makeover and some crucial enhancements. After nearly six months of research and pouring over years of data I redesigned every square inch of the site optimizing every pixel to consistently brand PFI, better organize products and operations, maximize conversions, and create an effective yet enjoyable customer shopping experience.

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