Jason Arend will be one of the featured speakers at this years Video Commerce Summit in Seattle, Washington. He will be exploring the future of Video Commerce in his presentation on Extending the Video Commerce Opportunity through Mobile & Television and will join a panel with REI and Overstock.com to discuss Workflow & Automation in Online Video Production.

About the 2010 Video Commerce Summit. The 2010 Video Commerce Summit is the e-commerce industry’s only annual gathering of e-commerce video pioneers and thought leaders. The event will feature speakers on the cutting edge of video retail environments, strategy and technologies.

2010 Video Commerce Keynote Speaker. Dr. BJ Fogg, Director of Stanford University’s Persuasive Technology Lab and one of Fortune Magazine’s “Top 10 Gurus to Watch” will lead the keynote session, “Placing Persuasive Video on the Path to Purchase.”

2010 Video Commerce Summit Speakers Include:

Video Commerce Summit Keynote Speaker:

BJ Fogg, Ph.D.
Director
Stanford University Persuasive Technologies Lab

Video Commerce Summit Featured speakers:

Emery Skolfield
Sr. Manager, Content and E-Commerce
HSN

Mark Robertson
Founder/Publisher,
ReelSEO

Jason Arend
Director E-Commerce, Media and Global Marketing
Director of Television Production
PFI Companies

Video Commerce Summit Panelists and Moderators:

Natalia Alexander
Online Marketing Specialist
Microsoft

Jason Arend
Director E-Commerce, Media and Global Marketing
Director of Television Production
PFI Companies

Jordan Blum
CEO
BeautyChoice.com

Andy Chen
Co-Founder
PowerReviews

Daniel Dreymann
Founder/CEO
Goodmail Systems

Victor Chemtob
Email Marketing Manager
Hewlett-Packard

Justin Foster
VP Market Development
Founder
Liveclicker
Video Commerce Consortium

Dan Greenburg
Founder/CEO
Sharethrough

Aaron Smith
Principal, Smith-Harmon, a Responsys Company

Bill Hildebolt
CEO
ExpoTV

Peter Leech
CMO
Onlineshoes.com

Jason Lohr-Johnson
Video Art Director
Recreational Equipment, Inc. (REI)

Ralph Mondeaux
VP Website Marketing
Overstock.com

Amy Norton
Director Online Marketing
Costco Wholesale

To attend the summit you can register at:
RegOnline – 2010 Video Commerce Summit

Jason Arend will be speaking at the Streaming Media East conference in Manhattan, New York City on May 11. The presentation will include case studies of successful multichannel video marketing strategies in retail and e-commerce, video SEO, branding, increasing viewer/customer interaction, distribution and syndication.

About Streaming Media West
With more than 100 speakers across 30 sessions, Hear the worlds leading experts in online video and media from NBC Universal, ESPN, Adob, Microsoft, Yahoo, GoogleThe New York Times, Accordent, PFI, and Youtube. Streaming Media East is still the one online video show that is solely focused on giving you real information you can apply immediately in your business. Get real-world advice of what is and isn’t working from those whose businesses rely on online video products and services.

Now in its 13th year, the Streaming Media East show is the number-one place to come see, learn, and discuss what is taking place with all forms of online video business models and technology. Content owners, viral video creators, online marketers, enterprise corporations, broadcast professionals, ad agencies, educators, and others all come to Streaming Media East to see and hear the latest online video technology but, more importantly, to discuss the business models that are coming of age.

Streaming Media East combines cutting-edge exhibitors and intensive conference sessions, giving you the chance to hear and see the best and the brightest minds in the online video industry -at the podium, in the Exhibit Hall, and among the attendees.

2010 Streaming Media Speakers Include:
Mark Abbott, President, Major League Soccer
Rafat Ali, Editor, Publisher, PaidContent.org
Shujaat Ali, Director, Digital Services, NBC Universal
Scott Anderson, Director E-Commerce, Vitamin Shoppe
Thomas Aquilone, Media Services, Enterprise Technology Programs Manager, Lockheed Martin
Jason Arend, Director of E-Commerce, Media and Global Marketing, PFI Companies
Eric Armstrong, President, Kontiki, Inc.
Roxanne Austin, CEO, Move Networks
Scott Barnett, Director, Web Communications, Fairfield University
Frank Bentley, Principal Staff Research Scientist, Experiences Research, Motorola
Ron Berryman, CEO, Canvas Technology
Patrick Bishow, Director, Multimedia Broadcasting, Standard & Poor’s
Lynn Bolger, EVP, Advertising Solutions, comScore
David Boyll, Director, Digital Media Technology, Oracle
Louis Broome, Content Publishing Manager, Microsoft Tellme
Jim Bruton, Associate Director, Voice & Video Telecommunications, Ernst & Young
Richard Bullwinkle, Chief Evangelist, Rovi
John Caldwell, President, National Geographic Digital Media
Thomas Carpenter, VP Operations, Digital Chief of Staff, EPIX, Studio 3 Partners
Peter Cervieri, Director, Scribe Media
Hayle Chun, Director, Digital Media, NBC Sports & Olympics
Rob Davis, Partner, Interactive Marketing Director, OgilvyInteractive
Beth Doyle, Innovations Associate Director, VivaKi
Scott Doyne, Sr. Director, Business Operations, Turner Sports, NASCAR.COM
Troy Dreier, Senior Associate Editor, StreamingMedia.com
Craig Duff, Multimedia Editor, Time Magazine
Justin Eckhouse, Senior Product Manager, Video and Mobile, CBS Interactive
Darren Feher, President, CEO, Conviva
Justin Foster, Founder, Video Commerce Consortium
Dan Frommer, Deputy Editor, The Business Insider
Jeff Gattis, Director, Product Management, Qualcomm FLO Technologies
Paul Gelb, National Manager, Emerging Media, Razorfish
Larry Gelfand, SVP, Media Sales, NHL
Glenn Goldstein, VP, Media Technology Strategy, MTV Networks
Daniel Graf, CEO, Co-Founder, Kyte
Dave Habiger, CEO, Sonic Solutions
Greg Harris, Chief Creative Officer, Daily Interactive
Jeffrey W. Hayzlett, Chief Marketing Officer and Vice President, Eastman Kodak Company
Joe Inzerillo, SVP, MLB.com
Brian Jaquet, VP, Marketing, Roku
Brian Joe, Video Network Planning, Verizon
Nick Johnson, VP, Sales, NBC Universal Digital Media
Chris Johnston, Director, Technology Partnerships, Brightcove
Peter Kafka, Senior Editor, All Things Digital
Dina Kaplan, Co-Founder, blip.tv
Larry Kless, Founder, President, OnlineVideoPublishing.com
Chris Knowlton, Senior Program Manager, Microsoft Tellme
Jason Krebs, EVP, Sales and Marketing, ScanScout
Jim Lanzone, CEO, Clicker.com
Lisa Larson-Kelley, Flash Platform Consultant, Video Specialist, Flashconnections.com Adobe Community Professional
Ryan Lawler, Staff Writer, NewTeeVee.com
Bill Lederer, CEO, Kantar Video
Bismarck C Lepe, President, Products, Ooyala
Robert Levy, Production Operations Manager, Executive Producer, Discovery Digital Media
Jason Liebman, CEO, Co-Founder, Howcast
Alex Limberis, COO, Popbox
Jim Louderback, CEO, Revision3
Tara Maitra, VP, GM, Content Services, TiVo
Jeff Malkin, President, Encoding.com
Andy Marks, GM, MATTER
Mark Marvel, Senior Director, Video Monetization, MSNBC.com
Richard Mavrogeanes, Founder, VBrick Systems
Bill McCandless, GM, Executive Editor of Multimedia, TheStreet.com
Krish Melon, CTO, Synaptic Digital
Jeff Misenti, Manager, VP, Fox News Digital
Monty Montgomery, Director, Xiph.Org Foundation
Gregg Moss, SVP, Video and Broadcast, Global Marketing & Corporate Affairs, Bank of America, Knowledge Channel
Scott Nadzan, Director, Technology Services, Syracuse University
Adam Najberg, Senior Editor, Video, The Wall Street Journal
Tim Napoleon, Co-Founder, President, Alldigital
Mike Newman, CEO, Accordent Technologies
Ron Newman, Assistant Vice President, Huntington National Bank
Jennifer Okula, VP, Data Innovation, Safecount
Jan Ozer, Principal, Doceo Publishing
Shalini Pai, Group Manager, Partner Solutions, YouTube, Google TV
Rebecca Paoletti, Director of Video Strategy, Yahoo!
Ari Paparo, Product Director, Advertiser Products, DoubleClick
Patty Perkins, Team Leader, Wells Fargo Creative Services Technology, Wells Fargo
Andy Plesser, Executive Producer, Beet.tv
Lance Podell, CEO, Next New Networks
Tony Raimundo, SVP, Digital Media and Collaborative Technologies, CitiGroup
Dan Rayburn, Executive Vice President, StreamingMedia.com
Roxanne Reid, Senior Director, Video Department, HowStuffWorks.com
Avner Ronen, CEO, boxee
Jack Rotherham, SVP, Strategic Development and Partnerships, Metacafe
Russ Scaduto, Director, Multimedia Solutions, Penn State Hershey College of Medicine
Robert Schwartz, Director, Digital Dialog, OgilvyInteractive
Paul Slavin, SVP, ABC News Digital
Bill Smee, Executive Producer, Slate V
Dr. Renee Smith, Lecturer, Coordinator, Digital Media Services, University of Tennessee
Matt Smith, Senior Director, Systems Architecture and Strategy, Inlet Technologies
Daniel Sokolow, Multimedia Operations, North Shore LIJ
Anthony Soohoo, SVP, GM, Entertainment and Lifestyle, CBS Interactive
David Stravach, Technical Producer, U.S. Postal Service
Jason Suess, Principle Technical Evangelist, Microsoft Tellme
Scott Szczurek, Online Video Specialist, CME Group
Richard Tanner, Senior Producer, Video, The New York Times
Jennifer Taylor, Senior Director, Adobe Systems, Inc.
Matt Timothy, President, VINDICO Group
Paolo Tosolini, Manager, Social Media, Online Video, Microsoft Tellme
Kevin Towes, Product Manager, Flash Media Server, Adobe Systems, Inc.
Chris Wagner, EVP, Co-Founder, NeuLion
Mark L Walker, VP, Yahoo! News & Information
Martin Webb, Technology Manager, Multimedia, Symbian Foundation
Tom Wilde, CEO, RAMP
Michael Wolfson, Founder, COO, Rocket Fuel
Jahn Wolland, Director, National Sales, Online Video, Microsoft Tellme
Ron Yekutiel, Chairman, CEO, Kaltura
John Zehr, SVP, GM, ESPN Mobile

For more information or to register for the event go to Streaming Media East 2010.

Jason Arend Design Reel. I’m in the middle of working on a new Production Reel of some of my work in film, television, special effects, motion graphics and animation which should be out in the next few months. In the meantime I’m releasing something a little different. I’ve put together an animated portfolio consisting of static visual works including packaging design, web design, poster and promotional design, logo design, corporate identity and brand design, user interface design, poster design, national print campaigns and more. I have setup several ways for you to view the Design Reel video. Instructions are included above each embeded video on the page. For the very best viewing experience I recommend downloading the full 1080P video to your desktop, open the file in a quicktime h.264 supported video player, enter fullscreen and crank up the volume!

Design Reel Production. To breath life in to these otherwise motionless designs I used a combination of Adobe Photoshop, Logic Pro and Adobe After Effects. All animation, compositing, special effects and rendering was done in Adobe After Effects and music was mixed in Apple’s Logic Pro.

Watch The Animated SD Design Reel Video. Below is the Vimeo hosted SD encode. If you have a slower connection but still like to view the video in HD click the link in the player to view it on Vimeo’s site.

Watch The Animated HD 720P Design Reel Video. Below is the 1280x720p H.264 HD encode. If your computer has trouble handling it or it is taking too long to load on slower connections you can view the Vimeo hosted SD version above. Click the image to view the 720P HD version of the design reel in a lightwindow.

Watch The Animated HD 1080P Design Reel Video. Below is the 1920x1080p H.264 HD encode. If your computer has trouble handling it or it is taking too long to load on slower connections you can view the Vimeo hosted SD version above. Click the image to view the 1080P HD version of the design reel in a lightwindow.

Download the Design Reel Video to Your Desktop. As I said above for the best viewing experience I recommend downloading one of the HD videos to your desktop, opening it Quicktime, view the video in fullscreen and turn up the volume. To download the design reel video click one of the links below. If your browser proceeds to load the video in the browser simply right click on the links below and click download or save file.

• Click here to download the 1920x1080P HD Design Reel Video.
• Click here to download the 1280x720P HD Design Reel Video.

Included Design Works. Designing for nearly 10 years has allowed me to build a rather large portfolio and with literally thousands of designs it can be hard to chose a handful to showcase in this reel. Here is a breakdown of the included works.

1. Dracula DVD Packaging Design and Artwork
View more artwork and design from Dracula

2. CD Cover Artwork and Packaging Design for MF Magazine
View more CD design images from this project

3. MOTUV International Art Exhibition Advertising Design
View more artwork and advertising design images for MOTUV

4. Pixel Perfections Photography Logo Design
View more logo design images for Pixel Perfections Photography

5. PFI Interactive Kiosk Demo Design
View more design images and videos from the development of PFI’s Interactive Kiosk

6. PFI Family Wines Magazine Advertisement Design
View more magazine advertisement designs for PFI Family Wines

7. E-Commerce Web Design, Television and Video Commerce Development
View more images from PFI’s e-commerce web designs and video commerce development

8. Dracula Teaser Promotional Poster Design
View more artwork and designs from Dracula

9. Corporate Identity Package Design for Concannon Plastic Surgery
Graphics design, web design, logo design and other projects can be viewed in the gallery

10. Web Designs and Photography for Creative Deviance Studios
Graphics design, web design, logo design and other projects can be viewed in the gallery

11. Wine Bottle Design and Poster Design for In-store Displays
View wine bottle designs and poster designs for in-store displays

12. Poster Artwork and Advertising Designs for Evil Dead: The Musical
View all poster artwork and advertising designs for Evil Dead: The Musical

In addition to the featured works several other pieces can be seen in the background.

All Design, Production and Artwork by Jason Arend

Jason Arend | www.jasonarend.com
Jason Arend | Twitter www.twitter.com/jasonarend
Jason Arend | Linkedin www.linkedin.com/in/jasonarend
Jason Arend | Vimeo www.vimeo.com/jasonarend
Jason Arend | Flickr www.flickr.com/photos/jasonarend
Jason Arend | Delicious www.delicious.com/jasonarend

E-Commerce Web Design and Video Commerce Development. PFI is one of the largest western retailers in the world and when I took over their e-commerce division the online store was in desperate need of a makeover and some crucial enhancements. After nearly six months of research and pouring over years of data I redesigned every square inch of the site optimizing every pixel to consistently brand PFI, better organize products and operations, maximize conversions, and create an effective yet enjoyable customer shopping experience.

This page is currently under construction. I will be posting a comprehensive writeup on our successful multichannel video strategy and UI design very shortly. Check back soon!

Research, Development, Video Commerce Strategy and Design by Jason Arend
E-Commerce and Video Commerce Development by Myke Bates

Dev Team

Jason Arend
Director of E-Commerce, Online Marketing and Creative Services for all PFI Companies
Director of Television Production

Myke Bates
Senior Developer

Chris Cooper
Banner Design

Gareth Van Orman
Product Image Editing and Cross Browser Compatibility

Andree Dixon
Product Merchandising and Copywriting