When I took over PFI’s e-commerce division the online store was in desperate need of a makeover and some crucial enhancements. After nearly six months of research and pouring over years of data I redesigned every square inch of the site optimizing every pixel to consistently brand PFI, better organize products and operations, maximize conversions, and create an effective yet enjoyable customer shopping experience.
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At PFI we recognized that in the brick and mortar stores during peak traffic times we are getting the least amount of customer data such as email addresses and segmentation data. By developing an interactive kiosk system placed through-out the stores I could create a customer data acquisition solution that didn’t slow down the checkout process or take away from the customer’s shopping experience.
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