When I took over PFI’s e-commerce division the online store was in desperate need of a makeover and some crucial enhancements. After nearly six months of research and pouring over years of data I redesigned every square inch of the site optimizing every pixel to consistently brand PFI, better organize products and operations, maximize conversions, and create an effective yet enjoyable customer shopping experience.
Here a two different logo designs I did for Pixel Perfection Photography. The two logo concepts explore variations in type and color based on the clients requests. All designs are clean with a pixel graphic and typeface.
At PFI we recognized that in the brick and mortar stores during peak traffic times we are getting the least amount of customer data such as email addresses and segmentation data. By developing an interactive kiosk system placed through-out the stores I could create a customer data acquisition solution that didn’t slow down the checkout process or take away from the customer’s shopping experience.
Here is a wine advertisement I designed for PFI Family Wines and the Diamond Ridge Market. It was mainly used for large 4 foot tall posters in retail displays. The wine bottles and packaging I originally designed in 2007 for PFI’s wines from Napa Valley.
After designing the packaging for the entire line of PFI Family Wines I designed a series of magazine ads for the product launch. The following design was made completely from scratch no photography was used. The ad appeared in numerous issues through out 2007 & 2008.
In 2005 we produced a live production of Bram Stokers Dracula at The Vandivort Center Theatre. One of the most successful productions ever we and when we were asked to do another run in 2008 we knew it wanted to take it very different direction conceptually and artistically. From set design and sound design, casting, poster design and artwork, to music soundtrack and DVD version.
In 2006 I was honored to have my work selected for the first MOTUV International Art Exhibition in San Francisco, Kansas City and Beijing, China. Several collections my art and photography where displayed for the exhibition as well as a collaborative photography series with Amber Drysdale. This was a promotional piece I was asked to design for the event.
In 2005 I was asked to design the cover artwork for a special metal compilation album being released by MF Magazine (Music +Fashion). he CD features songs from Metallica, Killswitch Engage, Iron Maiden, and Ozzy Osbourne. For the packaging I created nearly a dozen layers of grunge and surface texture.
Dracula was such a huge success that we are back this year with a live production of Evil Dead: The Musical! Directed by Nathan Shelton, Evil Dead: The Musical will be performed live at the Vandivort Center Theatre October 9-31, 2009.
