E-Commerce Web Design and Video Commerce Development. PFI is one of the largest western retailers in the world and when I took over their e-commerce division the online store was in desperate need of a makeover and some crucial enhancements. After nearly six months of research and pouring over years of data I redesigned every square inch of the site optimizing every pixel to consistently brand PFI, better organize products and operations, maximize conversions, and create an effective yet enjoyable customer shopping experience.
This page is currently under construction. I will be posting a comprehensive writeup on our successful multichannel video strategy and UI design very shortly. Check back soon!
Research, Development, Video Commerce Strategy and Design by Jason Arend
E-Commerce and Video Commerce Development by Myke Bates
Dev Team
Jason Arend
Director of E-Commerce, Online Marketing and Creative Services for all PFI Companies
Director of Television Production
Myke Bates
Senior Developer
Chris Cooper
Banner Design
Gareth Van Orman
Product Image Editing and Cross Browser Compatibility
Andree Dixon
Product Merchandising and Copywriting
